We bring together deep FMCG experience with expertise in the future of food, near-food and non-food (including personal care).
As a result, we are a unique partner committed to driving lasting and sustainable growth for your business.
Our team
Danielle Mol
Founder
Danielle has been working in the food industry for nearly 20 years. After holding management roles at Hessing Supervers, Dr. Oetker, Bel, and Cloetta, she founded PRIMEPACT.
In 2018, at the age of 33, she was the commercial manager at Hessing, responsible for a team and a procurement value of 80 million euros. She won three ‘Indistributie’ Awards in a row.
At Hessing, she noticed a lack of effective tools and methods for long-term partnerships and profit maximization, and especially the need for support from departments other than commercial.
This inspired her to establish PRIMEPACT, where she acts as a catalyst for successful collaborations.
Her focus is on accelerating the development of a future-proof system, driven by her personal frustration with the slow progress despite the potential.
This is precisely what she has achieved as a catalyst with PRIMEPACT.
She is now an authority in sustainable and future-proof food.
In 2022 and 2023, she was listed in the Food100 as one of the change-makers.
danielle@primepact.com
+31 (0) 6 82 20 58 23
Margot Ent
Business Manager
Margot grew up in a family with a “get things done” mentality.
She has worked at ABN Amro and Eyeworks, among others.
She ensures that all operational matters are well streamlined.
For clients, she is the first point of contact for operational issues, invoices, and scheduling.
Additionally, she manages a smooth onboarding process for new clients.
For questions and to schedule appointments:
Our team
Danielle Mol
Growth Strategy & Growth Architect
Founder
Danielle has been working in FMCG for almost 20 years. After management roles at, among others, Nestlé, Hessing, Dr. Oetker, Bel and Cloetta, she founded PRIMEPACT.
In 2018, at the age of 33, she was Commercial Manager at Hessing. There, she noticed that the existing tools and methods for long-term collaboration and profit maximization did not meet customer expectations. She built tools, methods and a collaboration structure that surpassed the desired level, with the necessary support from departments beyond commercial. She won three Industry Trophies in a row.
This approach became the foundation of PRIMEPACT, which acts as a catalyst for successful, valuable collaborations, both with customers and with the departments you need to achieve results with.
She does this with a focus on accelerating the development of a future-proof system, which she feels is progressing far too slowly.
Her strength lies in asking sharp questions that make people think and help them choose direction. She then sets up structures and working methods that are smart and fast. What she develops with partners is both strategically strong and pragmatically executable. That combination makes collaboration unique.
Today, she is recognized as an authority in the field of sustainable and future-proof food.
She was listed in the Food100 in 2022 and 2023 as one of the changemakers.
danielle@primepact.com
+31 (0) 6 82 20 58 23
Marloes Konijn
Growth Strategy & Team Development
Raised in an entrepreneurial family, she knew early on that sitting still wasn’t for her. She started her career at HJ Heinz, where she discovered the commercial field and developed her passion for strategic collaboration.
After seven years, she consciously chose a new chapter: the fresh produce industry. At Hessing, Marloes found the perfect mix of creativity, strategy and entrepreneurship. Over the course of ten years, she built a multidisciplinary team for Jumbo, where “winning together” became more than a slogan; it became reality.
After an impactful career at leading companies, entrepreneurship felt like a natural next step. With her experience and strategic insight, Marloes now helps other companies grow, accelerate and realize their ambitions at PRIMEPACT.
What sets her apart is her ability to effortlessly connect strategic thinking and execution. She combines a sharp perspective with decisiveness and creativity, thinks in possibilities and moves quickly. Spotting new opportunities, defining the right direction and structuring teams so that ideas truly take root and gain momentum is where her strength lies.
With more than 15 years of experience in FMCG, Marloes knows how to anchor strategies in sustainable results. She brings direction, energy and clarity, and knows how to inspire others to do the same.
Niek Knippels
Data & Insights Expert
Niek studied International Business Administration at Tilburg University and gained experience at companies including JDE Peet’s. He combines a sharp analytical mindset with a strong curiosity for consumer behaviour. With his solid background in data analysis, he knows how to translate complex issues into clear and actionable insights. Niek is curious, proactive and energized by unravelling data to help organizations move forward with clarity.
At PRIMEPACT, Niek supports clients in developing effective dashboards and creating intuitive tools that bring data to life. Thanks to his ability to make complex concepts clear and accessible, he helps organizations make faster and smarter decisions based on facts rather than assumptions.
Margot Ent
Business Manager
Margot grew up in a family with a “get things done” mentality.
She has worked at ABN Amro and Eyeworks, among others.
She ensures that all operational matters are well streamlined.
For clients, she is the first point of contact for operational issues, invoices, and scheduling.
Additionally, she manages a smooth onboarding process for new clients.
For questions and to schedule appointments:
We work network-based for the best results:
We collaborate with a core team of experts and involve additional specialists as needed based on the collaboration (and especially the results).
This includes product and concept developers, packaging developers, and designers.
We collaborate with a core team of experts and involve additional specialists as needed based on the collaboration (and especially the results).
This includes product and concept developers, packaging developers, and designers.
Our pact at a
glance
Our pact at a glance
Clients work with us because of our honesty, speed, pragmatism, commitment, and results-oriented approach.
We consistently receive feedback that we empower people effectively by asking the right questions, questions that not everyone dares to ask.
Our Winning Method: PURE PROFIT™
Management and executives who come to us are often at an impasse. They are already doing many things well but are on the brink of a breakthrough.
They ask themselves: “What does the company need now to be seen or remain seen as the most valuable partner by our clients? How do we maintain our continuity or realize our growth plans?”
Or they recognize that a different level of professionalism and data-driven approach is required.
They also know that other departments (such as procurement, finance, product development, logistics) or a strengthening of the commercial department are needed.
We quickly identify what is needed in your company to achieve long-term growth. While we primarily work with the commercial team, other stakeholders are also crucial for sustainable growth. This is what makes our method unique: we thoroughly assess what is necessary within the organization.
It always starts with the many good ideas already present. Our method provides quick insights and focus.
The results speak for themselves.
The five levers of PURE PROFIT™
Potential
Positioning
Partnership
Proposal