We primarily work with companies active in retail, drugstores, and foodservice, with a focus on food, drinks, and household products.
Members of our pact:
What members of our Pact say about us:
“I wanted confirmation and refinement of our plan. The result of the Game Plan process was that I received confirmation: this provides certainty for myself and also for partners/investors. Moreover, we now have a clear to-do list for the next quarter to make rapid progress. This brings peace and structure.
I went into the process feeling uncertain and in a somewhat disorganized situation, but I came out energized, organized, and at ease. This was mainly due to the confirmation of the market size given our break-even goal, the purpose/mission, and our plan and its execution. This allowed us to validate the plant-based case we are working on in terms of product, market (size), realism, and storyline.
The process gave me renewed energy and a sense of joy, and above all, a regained sense of confidence. Not just for ourselves, but also for investors and partners. Working with Danielle is incredibly valuable, due to her realism, firmness, steadfastness, and sense of purpose: these are important for investors and partners to feel and see. Additionally, she has extensive knowledge, a network, and experience specifically at the intersection of food companies/plant-based/retail/market, along with a broad network (talent/partnerships/co-founders).”
She is no-nonsense, a purist, and not afraid to venture into uncomfortable areas.
Algae for Food I Ewoud de Voogd
“The opportunities we identified were quickly capitalized on, and we have recouped the investment many times over. It was definitely worth it.
Through the collaboration, we were able to focus on the markets with the greatest potential and the associated product groups.
In addition, we were able to better involve the entire management team in the challenges and opportunities.
We had several eye-openers that led us to explore and specify innovation.
PRIMEPACT also functions as an honest sounding board, bringing a fresh perspective and strong market knowledge. The vast experience and network are also very valuable.”
Laarakker Vegetable Processing | Jan Ties Kram
“An important step we’ve taken through the collaboration is that we now know which parties truly fit with us. This makes the conversations more successful and efficient.”
The success of the conversations also comes from our ability to thoroughly investigate what our client’s customers want. By effectively incorporating this into our discussions, we have had much more successful conversations. Moreover, we now understand better where questions are coming from. In fact, we often know more than our clients, allowing us to provide insights and opportunities they hadn’t considered themselves.
Another result is that we’ve realized we need to be less modest and truly position ourselves as a partner. We are now a very different conversational partner, and we can present a perspective that we are the ideal partner for our clients.
Danielle knows how to ask the right questions, which we found very valuable. Danielle is enthusiastic, full of energy, and bold.
It was a good investment. Besides the quick returns through the initial deals closed, it has been a valuable investment in how we operate. We now critically assess how we spend our time and achieve a much higher ROI. Furthermore, it’s less about just our products and more about how we can genuinely be a partner for our clients. This makes the collaboration more sustainable and profitable for both sides.”
Ruitenberg ingredients B.V. I Sabrina Buitenhuis & Gerwin Mulderij
“At one point, Jumbo said, ‘We have never received such a presentation before.. ’They were very impressed.”
The collaboration has been very successful. With the input, we were able to improve our trade marketing. Due to the extensive experience and knowledge, valuable insights were provided.
The revenue of Limax increased from 30 million to 37 million (+23%) as a result of this collaboration, with improved profitability.
Limax B.V. I Mark Duppen
“We are very pleased with the result. By using targeted questions and a strong pitch, we quickly created a compelling presentation that has led one of the largest food companies in the world to eagerly want to collaborate with us.””
This involves a partnership worth nearly one million euros in procurement value.
We are now applying this approach to clients in other segments.
Our starting point as a B2B non-food company was our entry into the food market with a new ingredient. We had already established initial contacts with partners for ingredient research, but where do we go from here?
Danielle provided us with excellent guidance by asking many questions. Combined with valuable background information on how producers and retailers operate, we were able to develop a foundational approach for different segments and clients.
This approach can be tailored for each individual client. This way, we are well-prepared and know how to ask the right questions, ensuring that a future partner will be eager to work with us.
I highly recommend working with PRIMEPACT. There is a strong focus on results without directly telling anyone what to do. Excellent questions are asked, leading you to think more deeply. We were guided as a team towards the answers.”
Duynie group, part of Royal cosun I Karina Marsilje
“We chose PRIMEPACT for their expertise in trade marketing and their structured approach. Our main goal was to gain a stronger grip on the market and to further professionalize our organization. Specifically, we were looking for support in strengthening our category and account management, as well as working with Circana data.”
This collaboration has brought structure to our reporting, improved our NPD process and sharpened our strategy with market-based insights. It has led to meaningful steps in our professionalization, and we are proud to have achieved this together.
What impressed us most is how valuable it is to work with true professionals who genuinely make your business better. The sharp insights and structured approach that PRIMEPACT brings make a real difference. From the very beginning, there was no fear or doubt, only trust, and that trust has been more than justified.
Thanks to PRIMEPACT, we now know what it truly means to grow from start-up to scale-up. The collaboration has been not only professional, but also personal: you really contributed, and you will be missed.
Drs. Leenarts I Joris Derksen
“With PRIMEPACT you get the ideal combination of strategic sharpness and a pragmatic approach. No lengthy consultancy processes, but straight to the point, focused on what really matters and what is smart to do.”
Thanks to her broad experience in FMCG and with both multinationals and start-ups and scale-ups, Danielle knows how to strike the right balance and deliver results in a data-driven way. She always keeps an eye on practical feasibility and supports us in internal discussions — not by taking sides, but by thinking with us and guiding the right choices.
This makes us more proactive and structured, and enables us to clearly link promotions, margins and marketing contributions to results. Her approach gives us the confidence to position our products more strongly in the market and seize opportunities. And of course, it also makes us more professional in the eyes of retailers, investors and other stakeholders.
In short: a collaboration that not only offers advice, but truly helps us move forward.
Smyle I Almar Fernhout
With PRIMEPACT, we have taken our commercial capabilities to the next level in a short period of time. Through a clear, down-to-earth approach, they deliver high-quality standardized deliverables that are directly applicable. This brings a sense of calm and confidence: we know that what we deliver is substantively strong and consistently high in quality.
Together with PRIMEPACT, we have worked with clear category and growth plans, effective commercial analyses and practical templates. These tools are easy to use and deliver sharp and relevant insights. They help us work in a more structured and effective way, without compromising on depth or speed.
The collaboration delivers more than strong analyses alone. PRIMEPACT continuously keeps us focused on the value for the retailer. What does this mean in concrete terms for the other side of the table? That focus makes our propositions stronger, more relevant and better substantiated.
We experienced the collaboration as positive and substantively strong. Direct, pragmatic and constructively challenging when needed. Thanks to the clear alignment at the start on deliverables and the value they create, the collaboration has been concrete and effective from day one.
In short: PRIMEPACT not only helps with thinking, but above all with doing. A partnership that brings structure, safeguards quality and enables us to operate towards retailers with greater confidence and professionalism.
Seepje I Stephan Lutke Holzik
Working with PRIMEPACT gives you a strong combination of strategic sharpness and a highly practical, hands-on approach. No lengthy consultancy programmes, but a clear focus on what truly matters and what makes sense to do next.
As we prepared to expand into the Dutch market, PRIMEPACT helped us turn a broad ambition into a clear and actionable plan. Their deep understanding of the Dutch food retail landscape – from consumers and competitors to pricing, formats and routes to market – brought clarity at a moment when we needed it most. Rather than relying on theory alone, they worked closely with us on the ground: walking supermarkets together, analysing shelves, trends and positioning, and translating real market insights into concrete decisions.
This approach helped us move from assumptions and desk research to confidence and direction. We now have a clear, market-informed story and a structured, credible proposition for the Dutch market, grounded in reality rather than guesswork. It has made us more focused, better prepared and far more confident in how we approach market entry.
What stands out is PRIMEPACT’s openness and honesty. They challenge assumptions when needed, without sugar-coating the realities of the market, and help facilitate the right choices rather than simply giving advice. That combination of practical insight, structure and candour has significantly reduced risk and laid strong foundations for sustainable growth as we enter the Netherlands.
PRIMEPACT doesn’t just advise, they help you turn ambition into a market-ready strategy.
The Cultured Food Company | Hayley Milthorpe
“For us, it was important to work with a partner who truly understands the Dutch retail landscape from the inside out. Not one who thinks only in corporate structures, but a partner who also understands how to move, adjust and build as a growing start-up. With PRIMEPACT, we found that combination.
After launching our brand, we reached a point where further growth required different choices and a different way of working. We were looking for a partner who thinks ahead with us, actively contributes to shelf plans and helps translate market data into decisions we can genuinely act on in practice.
The collaboration is strongly focused on driving growth in rotation and shelf space, guided by a better understanding of what helps our retail customers succeed. Together, we have developed a clear and well-substantiated plan towards our retailer, with defined priorities and a clear direction for the next phase. This quickly resulted in a much better allocation of our investments with one of our largest customers, saving us a significant amount of money and allowing us to reinvest it more effectively into joint growth.
In addition, we have made important decisions that we had been postponing for some time. What sets PRIMEPACT apart is the way they work. They move quickly, are highly involved and always well prepared. Their retail experience is not theoretical, but clearly grounded in what actually happens on the shop floor. This makes the collaboration concrete, focused and relevant.
PRIMEPACT brings knowledge and experience that we do not have in-house and helps us build sustainable growth in retail with focus and confidence.”
Dappr | Amar Thomas
For us, Danielle’s knowledge, network and proactive approach were the decisive factors in choosing to work with PRIMEPACT. We were looking for a partner who could actively support us and help us build the right connections with retailers.
Our ambition is to make plant-based and vegetarian products structurally successful in supermarkets and, in doing so, accelerate the protein transition. Danielle supports us by translating retailers’ needs into clear, concrete opportunities. Not just by contributing ideas, but by being critical and consistently putting the client’s perspective at the centre.
The collaboration has helped us move from having individual contacts with retailers to creating real impact in the supermarket, with a clear focus on a sustainable revenue model. Danielle asks the right questions, keeps us sharp, and helps us focus on what truly works.
Vegetariërsbond | Floris de Graad
Other examples of results from the collaboration:
